About the Author
Thanks so much for your interest in my work.
My name is Mike Isaac, and I’m a writer based in the San Francisco Bay Area where I’ve covered the technology industry for nearly a decade.
For the past five years, I’ve been a reporter for The New York Times, writing about companies large and small — from Facebook and Twitter to the countless startups that come and go in Silicon Valley. Before the Times, I wrote about technology for Re/code, AllThingsDigital and WIRED.
After graduating from high school in Fort Worth, Texas, I eventually made my way out west to the San Francisco Bay Area, where I attended the University of California, Berkeley and graduated with a degree in English Literature.
But I’ve spent most of my recent history covering the rise of Uber, the multi-billion dollar ride-hailing behemoth that has upended the transportation industry. When I started writing about the company years ago, it was little more than a luxury service for the tech elite.
As Uber grew in size so did the notoriety of its co-founder and CEO, Travis Kalanick, who I covered extensively for the Times. And as the company reached the heights of dysfunction over the course of 2017, I knew all of my newspaper reporting wasn’t enough to convey to readers the full range of ambition, excess, luxury and loss that Uber and Kalanick went through on their journey to become the fastest growing, highest valued private technology company in Silicon Valley history.
It needed to become a book — my first. I hope you enjoy reading it as much as I enjoyed following the story.